The Caribbean Premier League (CPL) has named Hayley Matthews as its official tournament ambassador. A prominent figure in international women’s cricket, Matthews will be instrumental in advancing CPL’s outreach, particularly in encouraging greater participation of girls and women in the sport. She will also spearhead key health and wellness initiatives across the Caribbean.
Hayley Matthews, captain of the West Indies Women’s team and a T20 World Cup champion, has swiftly risen to prominence as one of the most recognisable figures in international women’s cricket, according to the Caribbean Premier League. The league officials described Hayley’s presence as, “rapidly become one of the most recognisable faces in global women’s cricket.”
Praised for her remarkable skill, professionalism, and steadfast commitment, Matthews is seen as a true reflection of the Caribbean’s vibrant spirit and energy. Her appointment marks a significant step in the CPL’s commitment to inclusivity and deeper fan engagement.
In terms of her captaincy, Hayley will play a crucial CPL ambassador and will concentrate on key primary areas:
In collaboration with the CPL and regional stakeholders, she will spearhead programs aimed at increasing women’s and girls’ participation in cricket. These initiatives will focus on grassroots development, school-based outreach, and community engagement to eliminate barriers and nurture emerging female talent.
Utilizing the CPL’s growing reach and community presence, Matthews will lead health and wellness initiatives focused on promoting physical fitness, mental well-being, and healthy living. Her own experience as an elite athlete managing diabetes will stand as a compelling testament to the power of resilience and healthy choices and foster well-being.
“We are thrilled to welcome Hayley Matthews to the CPL family in this new role. Hayley’s impact on the global stage has been nothing short of inspirational. Her presence will not only elevate the visibility of women’s cricket but will also ensure CPL continues to be a fan-centric and inclusive tournament for everyone,” Pete Russell, CEO of CPL, expressed while welcoming Hayley Matthews to her new role.
Matthews expressed her excitement, “It’s an honour to join CPL as an ambassador and help shape the future of cricket in the region. I’m passionate about giving more girls the chance to play and enjoy the game, and I’m excited to use this platform to promote healthier, more active lives across our communities.”
This weekend, Matthews will be participating in two prominent events in Barbados:
– CPL Trophy Tour at National Botanical Gardens: Saturday, July 19, from 12 PM to 6 PM.
– CPL’s Health & Wellness Day at Usain Bolt Sports Complex: Sunday, July 20, from 12 PM to 4 PM.
(Quotes sourced from Dominica News Online)
